| 국내서 북써머리 | [556,892]권 읽음 | |
|---|---|---|
| 해외서 프리뷰 | [0]권 읽음 | |
| 글로벌 트렌드 | [2]권 읽음 | |
| 미디어 브리핑스 | [477]권 읽음 |
[99]권  |
Boomers Continue to |  |
| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. | ||
 |
From the Ground Up | |
| 저자 | Howard Schultz | ||
| 출판사 | Random House | ||
 |
Inside Steve"s | |
| 저자 | Leander Kahne | ||
| 출판사 | Portfolio | ||
 |
Web 2.0 Ushers in a | |
| Every well-known technology goes through predictable stages. In the beginning, an exciting new technology grabs people��셲 attention and pumps up their expectations to impossible levels. Entrepreneurs, venture capitalists, and individual investors chase the dream of massive returns, and they throw their money behind questionable business plans. | ||
 |
Co-Creation | |
| Open innovation is not limited to using ideas from competitors and other industries. It can go as far as involving the customer in the creation of the product. In fact, some of the world��셲 top thinkers in the fields of strategy and innovation believe this trend could represent the next big wave in business. | ||
