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Uncommon Service |
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| 저자 | Frances Frei �쇅 |
| 출판사 | Harvard Business Review Press |
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The Era of Absolutel |
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| Only 30 years ago, it seemed inconceivable that most American households would have their own computers. |
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[RH] 李쎌뾽�옄�쓽 �꽦寃⑹씠 �뒪����듃�뾽 �꽦 |
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| �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃ �뒪����듃�뾽 �꽦怨듭뿉 �엳�뼱 李쎌뾽�옄�쓽 �꽦寃�(founder��셲 personality) �샊��� 李쎌뾽 ����쓽 寃고빀�맂 �꽦寃�(the combined personalities of the founding team)�씠 媛��옣 以묒슂�븯�떎�뒗 �궗�떎�씠 諛앺��議뚮떎. |
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A New Internet Boom |
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| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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The Name Game |
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| What��셲 in a name? Often it��셲 where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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