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�쓽猷� �꽌鍮꾩뒪�쓽 吏꾩긽 洹쒕챸 |
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| �떖�옣吏덊솚��� �뿬�쟾�엳 誘멸뎅�씤�쓽 �궗留앹썝�씤 以� 1�쐞瑜� 李⑥���븯怨� �엳�떎. 留ㅻ뀈 �떖�옣諛쒖옉�쑝濡� 怨좏넻 諛쏅뒗 �닔�떗 留� 紐낆쓽 誘멸뎅�씤�뱾�씠 議댁옱�븯怨� �씠�뱾 以� �씪遺��뒗 �궡�븘�궓吏�留�, �씠 吏덊솚�쓽 寃곌낵�뒗 �궣�쓽 吏덉쓣 �쁽����븯寃� �뼥�뼱�쑉由곕떎�뒗 寃껋씠�떎.
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[RH] 湲곗뾽 �궗�씠肄뷀뙣�뒪瑜� 李얠븘�씪 |
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| ��섍린�뾽 �궗�씠肄뷀뙣�뒪��� 遺꾩빞�쓽 �꽑援ъ옄�씤 �겢�씪�씠釉� 蹂대뵒(Clive Boddy) 諛뺤궗�뒗 理쒓렐 �뿰援щ�� �넻�빐 湲덉쑖 �궛�뾽�씠 �옄�떊�뱾�쓽 湲곗뾽怨� �궛�뾽 �쟾泥댁뿉 �넀�빐瑜� �겮移� �닔 �엳�뒗 媛쒖씤�뱾�쓣 �떇蹂꾪븯怨� 愿�由ы븯怨�, �븘�슂�븳 寃쎌슦 �씠�뱾�쓣 �젣嫄고븯�뒗 諛⑸쾿�뿉 ����빐 �궡�렣遊ㅻ떎. |
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[GT] �깭�뼇 �뿉�꼫吏�瑜� �씠�슜�븳 �닔�냼 |
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| 湲곗〈 �닔�냼 �깮�궛 �떆�뒪�뀥�쓽 ���遺�遺꾩�� �솕�꽍 �뿰猷뚯뿉 �쓽議댄븳�떎. �븯吏�留� 理쒓렐 MIT 怨듯븰�옄�뱾�씠 �삤濡쒖�� �깭�뼇 �뿉�꼫吏�留� �씠�슜�븯�뒗 �깉濡쒖슫 �떆�뒪�뀥�쓣 媛쒕컻�뻽�떎. |
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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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�븳援��쓽 �젙移섎���룞 |
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| 저자 | 源��쁺紐� |
| 출판사 | �쓣�쑀臾명솕�궗 |
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[72]권 
