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미래학자처럼 생각하라 |
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| 세실리 사머스(역:이영구 외) |
ǻ | 골든어페어 |
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Corporate Social Res |
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It’s hard to argue with an idea that sounds as positive as “corporate social responsibility.” After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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코끼리를 들어올린 개미 |
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| 빈스 포센트(역자: 유윤한) |
ǻ | 21세기북스 |
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Companies Rethink Ho |
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As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation. |
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Massively Multi-Play |
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In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never gone anywhere, and he felt like he was at a dead end. He was so lonely at night he just sat around and played video games. |
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