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Here Come the Singul |
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A central theme underlying all of the analysis we do here at Trends is the realization that the rate of change is constantly increasing ?and it’s been doing so in a measurable way for at least the past 500 years. |
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Companies Rethink Ho |
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As the labor market tightens and skilled workers become scarce, companies are casting a wider net for employees. For the first time, they find themselves managing four generations of Americans in the workplace. The differences between these generations go beyond their age. Researchers have found that they also approach their jobs and supervisors differently, depending on their generation. |
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What"s Old Is N |
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There"s no question that American consumers thirst for new products ?as the booming sales of camera phones and plasma TVs attest. But marketers are also noticing a growing demand for products from the past. This trend is affecting everything from cars to candy. |
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Membership in Virtua |
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Enormous increases in processing power and bandwidth are blurring the lines between the real world and the virtual one. As work, education, government, and entertainment have moved on-line, the barriers of space and time that formerly marked different parts of people¡¯s lives have disappeared. Virtual work teams, telecommuting, long-distance learning, and electronic shopping for many have resulted in an ¡°anything, anywhere, anytime¡± lifestyle, in which formerly distinct areas of people¡¯s lives are now intertwined in cyberspace. People¡¯s lives and their relationships with others are increasingly taking place in this electronic reality. As a result, digital technology has transformed the personal and public lives of most Americans over the past 15 years. |
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