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紐⑤컮�씪 �븷�뵆由ъ���씠�뀡 �쁺紐� �냽�쑝濡� |
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| �궗�엺�뱾�씠 �븘�씠�뙚(iPod), �븘�씠�룿(iPhone), 釉붾옓踰좊━(Blackberry), �삉�뒗 �닔�떗 �뿬 媛쒖쓽 �떎瑜� �깉濡쒖슫 紐⑤컮�씪 �뵆�옯�뤌�뿉 愿��빐 �뼱�뼡 �씠�빞湲곕�� �븯怨� �엳�떎. �씠��� 愿��젴�맂 �깉濡쒖슫 �뾽怨꾨뒗 媛묒옄湲� 1990�뀈��� �썑諛� �씠�옒濡� 蹂댁�� 紐삵뻽�뜕 �씎遺꾧낵 �쁺�떊�쓣 �빞湲고븯怨� �엳�떎. �씠�윭�븳 �쁽�긽�씠 �슦由ъ뿉寃� �쑜�븯�뒗 諛붾뒗 臾댁뾿�씠硫�, 吏�湲� �씠�윴 �씪�씠 �씪�뼱�굹�뒗 �씠�쑀�뒗 臾댁뾿�씪源�?
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�씤�룄�쓽 湲됯꺽�븳 寃쎌젣�꽦�옣�쓣 蹂댁옄 |
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| 21�꽭湲� 以묐컲�쓽 �씤�룄�뒗 ��섏젇��� �씤援р�숈�� ��섍퇋紐ⓥ��, 洹몃━怨� - �떎瑜� 媛쒕컻�룄�긽援��뱾�뿉寃뚮뒗 �뾾�뒗 – �꽑吏꾧뎅媛��뱾怨쇱쓽 ��섑샇�솚�꽦(compatibility)��숈씠 �룆�듅�븯寃� 寃고빀�맂 援�媛�媛� �맆 寃껋씠�떎. �씠�윭�븳 �룆�듅�븳 寃쎌웳�젰�쓣 �씤�룄�뒗 �뼱�뼸寃� �솢�슜�븷 �닔 �엳�쓣源�? �븵�쑝濡� 吏곷㈃�븯寃� �맆 臾몄젣濡쒕뒗 臾댁뾿�씠 �엳�쓣源�? �떎援��쟻 湲곗뾽怨� �닾�옄�옄�뱾�쓽 �엯�옣�뿉�꽌�뒗 臾댁뾿�쓣 怨좊젮�빐�빞 �븷源�? |
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Market Busters |
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| 저자 | RITA GUNTHER McGRATH & IAN C. MacMILLAN |
| 출판사 | Harvard Business School Press |
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[100]권 
