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�궛�뾽�슜 �씤�꽣�꽬��� �꽭�긽�쓣 �뼱�뼸寃� 諛붽�� |
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| �냼鍮꾩옄 �씤�꽣�꽬(consumer internet)�씠 吏��궃 10�뀈 留뚯뿉 誘몃뵒�뼱, 而ㅻ�ㅻ땲耳��씠�뀡, 愿묎퀬 �떆�옣�쓣 �셿�쟾�엳 蹂�紐⑥떆耳곕벏, �씠�윭�븳 �씤�꽣�꽬 �떆���瑜� �뿰 湲곗닠�씠 �씠�젣�뒗 �궛�뾽 寃쎌젣瑜� �셿�쟾�엳 諛붽�� 以�鍮꾨�� 媛뽰텛怨� �엳�떎. �궛�뾽�슜 �씤�꽣�꽬(industrial internet)�씠 諛붾줈 洹멸쾬�씠�떎. �궛�뾽�슜 �씤�꽣�꽬�씠��� 臾댁뾿�씤媛�? �슦由� �꽭�긽�뿉 �뼱�뼡 蹂��솕瑜� 媛��졇�떎以� 寃껋씤媛�? |
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[GT] 諛붾떣臾쇱뿉�꽌 �뿰猷뚮�� 異붿텧�빐 �슫 |
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| 2014�뀈, 誘� �빐援곗뿰援ъ냼(Naval Research Laboratory) ������ 珥됰ℓ 蹂��솚湲곕�� �궗�슜�븯�뿬 �빐�닔�뿉�꽌 �씠�궛�솕�깂�냼��� �닔�냼瑜� 異붿텧�븳 �썑 92% �슚�쑉濡� 媛��뒪瑜� �븸泥� �깂�솕�닔�냼濡� �쟾�솚�뻽�떎怨� 諛쒗몴�뻽�떎. 洹� �씠�썑 怨듭젙�쓽 �슚�쑉�꽦�쓣 �넂�씠怨� 異⑸텇�븳 �뼇�쓽 �뿰猷뚮�� �깮�궛�븷 �닔 �엳�룄濡� �솗�옣�븯�뒗 �뜲 以묒젏�쓣 �몢�뿀�떎. |
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Power |
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| 저자 | Jefferey Pfeffer |
| 출판사 | HarperBusiness |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ��쐍ame your own price��� auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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Market Busters |
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| 저자 | RITA GUNTHER McGRATH & IAN C. MacMILLAN |
| 출판사 | Harvard Business School Press |
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