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The Name Game |
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| What��셲 in a name? Often it��셲 where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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誘멸뎅�쓽 以묎린�쟻 �뿉�꼫吏� �빐寃곗콉 - 泥쒖뿰 |
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| 怨꾩냽�릺�뒗 吏��젙�븰�쟻 �쐞湲곕뒗 誘멸뎅�씠 �뿉�꼫吏� �닔�엯�뿉 �뼹留덈굹 痍⑥빟�븳吏� �떎�떆 �븳 踰� �씪源⑥썙二쇨퀬 �엳�떎. 2010�뀈 諛쒖깮�뻽�뜕 BP�궗�쓽 �썝�쑀�쑀異� �궗怨좎쓽 �뮘瑜� �씠�뼱 �썝�쑀 �떆異� 洹쒖젣�뒗 臾몄젣瑜� �븙�솕�떆�궎湲곕쭔 �뻽�쓣 肉먯씠�떎. �옣湲곗쟻�쑝濡� 蹂대㈃ 泥��젙 �꽍�깂, 諛붿씠�삤 �뿉�깂�삱, �빑遺꾩뿴, �뼱姨뚮㈃ �빑�쑖�빀�씠�굹 泥⑤떒 �깭�뼇愿� 湲곗닠 �벑 留롮�� �빐寃곗콉�씠 �엳�떎. �븯吏�留� �떒湲곗쟻�씠�굹 以묎린�쟻�씤 �빐寃곗콉��� 臾댁뾿�씤媛�? |
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The "Efficient Marke |
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| The 諛팭ficient market hypothesis,?which Wall Street embraced for decades, holds that in a market where everyone has equal access to the same information, rational investors will set stock prices ?and the prices will reflect the generally understood information about the value of those stocks. No one has an unfair advantage ?and no one is supposed to be able to beat the market over the long term. This is the foundation upon which the $1 trillion index-fund industry rests. |
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�뜑 �굹��� �궣�쓣 �쐞�븳 寃쎌젣�븰 |
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| 저자 | 濡쒕쾭�듃 �뒪�궎�뜽�뒪�궎(�뿭:�옣吏꾩쁺) |
| 출판사 | �븞����젅�뒪 |
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�룺諛쒖쟻 �꽦�옣 �엫怨꾩튂�뿉 �룄�떖�븯怨� �엳�뒗 |
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| �궗臾쇱씤�꽣�꽬 �떆�옣�씠 �굹�궇�씠 �뜑 而ㅼ��怨� �엳�떎. �냼鍮꾩옄�뱾�뿉寃뚮뒗 �렪由ы븯怨� 媛�移섏엳�뒗 �젣�뭹怨� �떆�뒪�뀥�쓣 �젣怨듯븯怨�, 湲곗뾽�뱾�뿉寃뚮뒗 �깉濡쒖슫 �닔�씡�쓽 �썝泥쒖쓣 �젣怨듯븷 �깭�꽭�떎. �쁽�옱 �뼱�뼡 湲곗닠�씠 �벑�옣�뻽怨�, �븵�쑝濡� �뼱�뼡 湲곗뾽�뱾�씠 �씠 湲곗닠�쓣 �넻�빐 �꽦怨듭쓣 援ш���븷 寃껋씤媛�? |
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[77]권 
