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Corporate Social Res |
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It¡¯s hard to argue with an idea that sounds as positive as ¡°corporate social responsibility.¡± After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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Super Pumped: The Ba |
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ÀúÀÚ | Mike Isaac |
ÃâÆÇ»ç | W. W. Norton & Company |
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±Û·Î¹ú ÀÎÀç È®º¸ °æÀï¿¡¼ ½Â¸®Çϱâ |
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¸ðµç Çõ½ÅÀº »ç¶÷À¸·ÎºÎÅÍ ºñ·ÔµÈ´Ù. ¹Ì±¹ÀÇ ¼º°øÀº ÀÌ·¯ÇÑ Çõ½ÅÀ» À̹ÎÀڷκÎÅÍ °ø±Þ¹Þ¾Æ¿Ô±â ¶§¹®ÀÌ´Ù. ±×·¯³ª ÀÌÁ¦´Â ¹Ì±¹»Ó¸¸ ¾Æ´Ï¶ó OECD ±¹°¡µé ¸ðµÎ ±Û·Î¹ú ÀÎÀ縦 È®º¸Çϱâ À§ÇØ °æÀï¿¡ ¶Ù¾îµé°í ÀÖ´Ù. ±Û·Î¹ú ÀÎÀç È®º¸ °æÀï¿¡¼ ½Â¸®ÇÏ·Á¸é ¹«¾ùÀ» ÇØ¾ß ÇÒ °ÍÀΰ¡? |
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The Lords of Easy Mo |
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ÀúÀÚ | Christopher Leonard |
ÃâÆÇ»ç | Simon & Schuster |
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ÁöÀûÀç»ê±Ç ±«¹°À» ÁÖÀÇÇ϶ó Bewar |
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1992³â, AT&T¿¡¼ ±Ù¹«ÇÏ´ø ¿£Áö´Ï¾î Åè įÆijª(Tom Campana)´Â NTP¶ó´Â ÀÚ½ÅÀÇ ºñÁî´Ï½º¸¦ â¾÷Çϱâ À§ÇØ È¸»ç¿¡ »çÁ÷¼¸¦ Á¦ÃâÇß´Ù. ±×ÀÇ ºñÁî´Ï½º´Â ÀáÀç °¡Ä¡°¡ ÀÖ´Â ´Ù¾çÇÑ Æ¯Çã ¼öÁýÀ» Åä´ë·Î Çߴµ¥, ±×Áß Æ¯È÷ »ç¶÷µéÀÌ ¸ð¹ÙÀÏ ±â±â¿¡¼ À̸ÞÀÏÀ» ÁÖ°í¹ÞÀ» ¼ö ÀÖ°Ô ÇØÁÖ´Â ±â¼úÀ̾ú´Ù. |
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