|
 |
[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
|
| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
|
|
 |
Corporate Social Res |
|
| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
|
|
 |
�씤援� 媛먯냼 �떆���: �룄�옒�븯�뒗 �깉濡쒖슫 �쁽 |
|
| 35�뀈 �쟾, �슦由щ뒗 �씤瑜� 臾몃챸�씠 �쟾濡� �뾾�뒗 �씤援� 媛먯냼瑜� 留욎씠�븷 寃껋씠�씪怨� 寃쎄퀬�뻽�떎. �씠�뒗 �쟾 �꽭怨꾩쟻�씤 異쒖궛�쑉 ����븯濡� �씤�븳 �쁽�긽�쑝濡�, �씠�젣 洹� �삁痢≪씠 �쁽�떎�솕�릺怨� �엳�떎. |
|
|
 |
Mediocre: The Danger |
|
| 저자 | Ijeoma Oluo |
| 출판사 | Seal Press |
|
 |
On-Line Advertising |
|
| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
|
|
[54]권 
