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The Ins-N-Outs of In |
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| | Lynsi Snyder |
| ǻ | Thomas Nelson |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they뭨e tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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The Greens Are Fadin |
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| Despite their best efforts and those of their political and academic allies, the well-funded Green Movement is being marginalized - and this decline is likely to continue.
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Genetic Algorithms A |
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| A significant challenge in managing today’s enterprise is quickly and effectively choosing among a large number of complex options and alternatives with subtle trade-offs. Fortunately, new computer applications using genetic algorithms can do a much better job at making these choices than a person using traditional analytical techniques. |
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간접 광고의 힘에 눈을 떠라 |
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| 어떤 마케터든 미디어에서 활용되는 "간접 광고"의 영향력을 아주 잘 알고 있다. 리즈 피스(Reese"s Pieces) 초콜릿은 1982년에 엄청난 흥행을 거둔 영화 E.T의 덕을 톡톡히 봤다. 이후 수많은 광고주들은 이에 필적할만한 간접 광고로 성공을 거두는 꿈을 꿔왔다. 기술의 발전과 더불어 이러한 꿈은 훨씬 더 현실에 가까운 꿈이 되었다.
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