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Selling to the Milit |
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| A $200 billion market is opening to American companies of all sizes. The U.S. Department of Defense is making radical changes that could provide unprecedented opportunities for your business and for your investments. The four branches of the military ?the Army, Navy, Air Force, and Marines ?are looking beyond their traditional weapons contractors and seeking suppliers in such areas as information technology, housing, and health care. |
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�뀛�젅鍮꾩쟾�쓽 吏꾪솕�븯�뒗 誘몃옒 |
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| 踰좎씠鍮꾨텗 �꽭����쓽 ���遺�遺꾩�� �꽭 媛�吏� ����삎 �꽕�듃�썙�겕��� �냼�닔�쓽 吏��뿭 梨꾨꼸�뱾濡� �뀛�젅鍮꾩쟾 諛⑹넚�씠 援ъ꽦�릺�뿀�뜕 �떆湲곕�� 湲곗뼲�븷 �닔 �엳�쓣 寃껋씠�떎. �떦�떆 諛⑹넚��� 臾대즺���吏�留� 肄섑뀗痢�, �꽑�깮, �렪�쓽�꽦�쓽 痢〓㈃�뿉�꽌 洹밸룄濡� �젣�븳�쟻�씠�뿀�떎. 諛섎㈃ X�꽭���(Generation X)�뒗 耳��씠釉�, �쐞�꽦諛⑹넚怨� 媛숈씠 梨꾨꼸 �솗������ �븿猿� �꽦�옣�뻽怨�, 寃곌뎅 �넻�떊�쉶�궗�뱾��� �쑀猷� TV 紐⑤뜽濡� �떆�옣�뿉 吏꾩엯�뻽�떎. 洹몃━怨� �삤�뒛�궇, 諛��젅�땲�뾼 �꽭����뱾(2000�뀈 �씠�썑 異쒖깮�옄�뱾)�씠 怨� �꽦�뀈�씠 �릺�뼱 媛�硫댁꽌 TV �삉�븳 �깉濡쒖슫 寃⑸���쓽 �떆����뿉 �젒�뼱�뱾怨� �엳�떎. �봽由щ�몄뾼 諛⑹넚�뱾�씠 �씤�꽣�꽬�쑝濡� �삷寃④��怨� �엳湲� �븣臾몄씠�떎. |
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Breaking the Engagem |
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| 저자 | David Shambaugh |
| 출판사 | Oxford University Press |
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The Looming China Cr |
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| When Western executives and investors look at China, the first thing they see is opportunity. China��셲 population of 1.3 billion people seems to represent a spectacular potential market for American products and services. Every week, foreign companies pump another $1 billion into China, according to The Economist. |
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Mass Affluence |
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| Are Americans living beyond their means in pursuit of luxury ?or has luxury simply become affordable enough for people to enjoy without breaking their budgets? |
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