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Over the past few years, China has pursued an aggressive policy of increasing its gross domestic product at all costs. This has led to what some pundits have hailed as an ¡°economic miracle¡± of growth in China as it moves toward a capitalist free market model. |
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The United States Ha |
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To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they¡¯ll face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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On-Line Advertising |
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Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn¡¯t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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