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The Self-Driving Car |
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Imagine getting into your car and telling the driver to take you to the office, the airport, or the mall. You relax while you’re ferried to your destination and dropped at the door. Your car then waits discreetly for your return trip. Not too unusual if you employ a driver or use a limo service. However, that’s a little pricey for the mass market. But, imagine that your driver is not a human being but rather an affordable, computerized feature on your vehicle. |
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Domestic Robots Are |
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Modern medicine offers the possibility that we will all live longer and be healthier. But inevitably the last few years of most people’s lives will find them needing caretaking of some sort. As many Baby Boomers already know, taking care of aging parents is a labor-intensive task. Even a moderately disabled person can require around-the-clock care and more than one helper to move from place to place. |
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Gamers of the World |
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A new book numbers the new generation that follows the older Xers and the Baby Boomers at 90 million. They represent what we’ve called the Millennial generation, plus a large proportion of the younger Xers. |
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On the Edge |
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| Nate Silver |
ǻ | Penguin Press |
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DM 마케팅의 화려한 귀환 |
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소셜 미디어·이메일·웹 광고가 전통적인 잡지와 신문·라디오·텔레비전 광고를 대대적으로 습격해 밀어내고 있는 것처럼 보인다. 하지만 이러한 와중에 예상 밖의 일이 일어나고 있다. 가장 전통적 광고 매체 중 하나인 DM(Direct Mail)이 진화를 거듭해 오늘날의 새로운 통합 마케팅 믹스(Mix)의 주 구성요소가 되고 있다. 이러한 트렌드의 배경은 무엇일까? DM은 계속 유지될 것인가? DM에는 어떤 기회 요소가 기다리고 있을까? |
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