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Æı«Àû Çõ½ÅÀÌ ´ëÇÐÀ» ÈÛ¾µ´Ù Disr |
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The Name Game |
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What¡¯s in a name? Often it¡¯s where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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Àü¼³ÀûÀÎ ¾ÆÀ̽ºÇÏÅ° ¿µ¿õÀÎ ¿þÀÎ ±×·¹Ã÷Å°(Wayne Gretzky)´Â ¡°ÆÜÀÌ ÀÖ´Â °÷ÀÌ ¾Æ´Ï¶ó ÆÜÀÌ ÇâÇÏ´Â °÷À¸·Î °¡¾ß ÇÏ°í, ÆÜÀ» ÀâÀ¸¸é ¹«¾ùÀ» ÇØ¾ß ÇÒÁö ÆľÇÇØ¾ß ÇÑ´Ù¡±¶ó°í ¸»Çß´Ù. 2000³â ´åÄÄ °ÅÇ°ÀÌ ÅÍÁø ÀÌÈÄ, ¼¼°è °æÁ¦´Â ±ÝÀ¶ »çŸ¦ ºñ·ÔÇØ ¿¬ÀÌÀº ºÒȲÀ» °Þ°í ÀÖ´Ù. ÇÏÁö¸¸ ÀÌ·¯ÇÑ ºÒȲ°ú ¾î·Á¿òÀº Àå±âÀûÀÎ ´ëº¯°îÁ¡ÀÇ »çÀÌŬ·Î ÀÌÇØÇØ¾ß ÇÑ´Ù. ±×·¹Ã÷Å°ÀÇ ½Ã°¢À» °¡Áö°í, ¿ì¸®´Â ÀÌ·¯ÇÑ »çÀÌŬÀÌ ÇöÀç ¾îµð¸¦ ÇâÇÏ´ÂÁö, ¹«¾ùÀ» ÇØ¾ß ÇÏ´ÂÁö¿¡ ÁßÁ¡À» µÖ¾ß ÇÑ´Ù. |
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