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The Name Game |
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| What��셲 in a name? Often it��셲 where your enterprise finds its strength and identity. It used to be when you started a company, you put your name on the door and over the factory. |
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�븯�뒛�쓣 �뿬�뒗 誘몃옒: 鍮꾪뻾 �깮�떆, �룄�떆 |
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| �룄�떆 援먰넻�쓽 �샎�옟怨� 吏��뿰�씠 �엫怨꾩젏�뿉 �떎�떎瑜� 吏�湲�, "�쟾湲� �닔吏� �씠李⑸쪠湲�(electric Vertical Take-Off and Landing aircraft, eVTOL)"�뒗 �븯�뒛�쓣 �깉濡쒖슫 �룄濡쒕줈 諛붽씀怨� �엳�떎. �씠 湲곗닠��� �떒�닚�엳 鍮좊Ⅸ �씠�룞 �닔�떒�쓣 �젣怨듯븯�뒗 寃껋씠 �븘�땲�씪, �룄�떆 援ъ“, �궛�뾽 �깮�깭怨�, �깮�솢 諛⑹떇�쓣 �룞�떆�뿉 �옱�꽕怨꾪븯�뒗 "怨듭쨷 援먰넻 �쁺紐�(urban air mobility revolution)"�쓽 �꽌留됱쓣 �븣由ш퀬 �엳�떎. |
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[RH] ��섍린�썑 蹂��솕��숈�� ��섏깮�궛�꽦 �븯 |
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| ��섑솚寃쎄낵 �옄�썝 寃쎌젣�븰(Environmental and Resource Economics)��� ����꼸�뿉 諛쒗몴�맂 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃, �옉�뾽 �쁽�옣�쓽 �삩�룄��� �뒿�룄媛� 愿�由щ릺�뼱�룄, �쑉嫄곗슫 �궇�뵪�뒗 �끂�룞�옄�쓽 �깮�궛�꽦�쓣 媛먯냼�떆�궓�떎�뒗 寃곕줎�쓣 �궡�졇�떎. |
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[GT] ��섎났�궗 �깋媛곣�숈쓣 �솢�슜�븳 �뿉�꼫 |
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| 理쒓렐 �뒪�썾�뜶�쓽 由곗뀺�븨 ����븰援�(Linkoping University) �뿰援ы����� �닔�룞 蹂듭궗 �깋媛곸쓣 �넻�빐 �뿴�쓣 諛⑹텧�븯�뒗 �젙�룄瑜� �쟾湲곗쟻�쑝濡� 議곗젙�븿�쑝濡쒖뜥 �삩�룄瑜� 議곗젅�븷 �닔 �엳�쓬�쓣 利앸챸�빐�깉�떎. |
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How Innovation Works |
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| 저자 | Matt Ridley |
| 출판사 | Harper |
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[109]권 
