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[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.
중국경제 2025를 통해 읽는 한국의
| Liu Shijin 외, Zhu Keli 편집
ǻ | CITIC출판그룹 주식회사
AI Superpowers: Chin
| Kai-Fu Lee
ǻ | Houghton Mifflin Harcourt
The Management Myth
| Matthew Stewart
ǻ | W. W. Norton & Company
Tracking the Experts
Regardless of whether we’re talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can’t effectively compete unless they can locate and organize the available expertise.  But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts.  The problem isn’t that the company doesn’t have the expertise; it’s that no one knows who has it or how to find it.