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Subliminal Marketing | |
As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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Has China Won?: The | |
| Kishore Mahbubani | ||
ǻ | PublicAffairs | ||
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America in the World | |
| Robert B. Zoellick | ||
ǻ | Yale University Press | ||
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Scale or Fail | |
| Allison Maslan | ||
ǻ | Wiley | ||
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Life Is a Startup | |
| Noam Wasserman | ||
ǻ | Stanford Business Books | ||