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Subliminal Marketing
As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. 
Has China Won?: The
| Kishore Mahbubani
ǻ | PublicAffairs
America in the World
| Robert B. Zoellick
ǻ | Yale University Press
Scale or Fail
| Allison Maslan
ǻ | Wiley
Life Is a Startup
| Noam Wasserman
ǻ | Stanford Business Books