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Where the Money Is
Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven"t stopped spending on themselves. Their total spending power per year surpasses $1 trillion, according to American Demographics. 
Smart Pricing
| Jagmohan Raju, Z. John Zhang
ǻ | Wharton School Publishing
TURN CLICKS INTO CUS
| Duane Forrester
ǻ | McGraw-Hill
Breakneck: China&quo
| Dan Wang
ǻ | W. W. Norton & Company
MegaThreats: Ten Dan
| Nouriel Roubini
ǻ | Little, Brown and Company