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We Are the Weather: |
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| 저자 | Jonathan Safran Foer |
| 출판사 | Farrar, Straus and Giroux |
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鍮좊Ⅴ怨� 媛믪떬 ��섏씤媛� 寃뚮냸��� - �씤瑜섏쓽 |
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| �뵒吏��꽭�쓽 �쁺�뼢�젰�씠 �쑀�쟾泥댄븰 遺꾩빞蹂대떎 �뜑�슧 �겕寃� 誘몄튂�뒗 怨녹�� �뾾�떎. ����왂 �떗�뿬 �뀈 �룞�븞 媛�寃� ���鍮� �꽦�뒫��� 300留� 諛� �뼢�긽�릺�뿀�쑝硫� �냽�룄�뒗 60,000諛� 鍮⑤씪議뚮떎. 洹� �뼱�뼡 遺꾩빞�룄 �씠�윭�븳 諛쒖쟾�뿉 寃ъ쨪 �닔 �뾾�쓣 �젙�룄�떎. �쁽�옱 �쑀�쟾泥댄븰��� �뵒吏��꽭怨� 留뚮굹 �뼱�뵒源뚯�� 諛쒖쟾�뻽怨�, 洹� 誘몃옒�뒗 �뼱�뼚�븷源�? |
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Retail Packaging Str |
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| Packaging used to be simple. You simply wrapped your product in an attractive container that was easy to display on a retailer��셲 shelf, and hoped it would grab the customer��셲 attention. |
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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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�닚議곕∼寃� 吏꾪뻾�릺怨� �엳�뒗 �꽦泥댁쨪湲곗꽭�룷 |
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| �삤�뒛�궇 諛곗븘以꾧린�꽭�룷 �뿰援щ뒗 �뿬�윭 媛�吏� 臾몄젣濡� 留됰떎瑜� 吏�����뿉 �룄�떖�븳 寃껋쑝濡� �씤�떇�릺怨� �엳�떎. 諛섎㈃ �꽦泥댁쨪湲곗꽭�룷 �뿰援ъ뿉�뒗 嫄곗쓽 留ㅻ떖 �깉濡쒖슫 諛쒓껄�씠 �씠琉꾩��怨� �엳�떎. �끂�솕, �떦�눊, �떖�옣蹂�, �븫, �삉�뒗 嫄닿컯�쓣 �쐞�삊�븯�뒗 �떎瑜� �떖媛곹븳 吏덈퀝�뿉 愿��빐 �씠�빞湲고븷 �븣, 以꾧린�꽭�룷 移섎즺踰뺤�� �븵�쑝濡� 10�뀈�뮘 �긽�떦�븳 吏꾩쟾�쓣 �씠猷� 媛��뒫�꽦�씠 �넂�떎. �븵�쑝濡� �씠 遺꾩빞�뿉 �뼱�뼡 �씪�씠 �씪�뼱�궇吏�瑜� �븣�븘蹂댁옄. |
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[57]권 
