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[147]권  |
�쐞湲곗쓽 �븳援�湲곗뾽 �옱李쎌“�븯�씪 |  |
| 저자 | �떊�젙�닔 | ||
| 출판사 | 媛�由쇱텧�뙋�궗 | ||
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Subliminal Marketing | |
| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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BE 2.0 (Beyond Entre | |
| 저자 | Jim Collins �쇅 | ||
| 출판사 | Portfolio | ||
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Working Backwards | |
| 저자 | Colin Bryar �쇅 | ||
| 출판사 | St. Martin"s Press | ||
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Businesses Get a "Se | |
| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. | ||
