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Marketing to the "Tw |
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If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they뭨e tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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영국사 |
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| 앙드레 모로아(역자 : 신용석) |
ǻ | 기린원 |
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Location-Based Techn |
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When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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LIV and Let Die |
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| Alan Shipnuck |
ǻ | Avid Reader Press |
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[RH] 직원의 창의성을 높이는 ‘보 |
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저널 오브 어플라이드 사이콜로지(Journal of Applied Psychology, 응용심리학저널)에 발표된 새로운 연구에 따르면, 직원의 창의성을 원한다면 직원이 선택할 수 있는 일련의 보상을 제공하는 것을 고려해야 한다. |
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