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The Future Workplace |
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| 저자 | Jeanne C. Meister �쇅 |
| 출판사 | McGraw-Hill |
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The Future Is Faster |
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| 저자 | Peter H. Diamandis �쇅 |
| 출판사 | Simon & Schuster |
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The Media Transforma |
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| To understand where we��셱e going, it helps to understand where we��셶e been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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Conspicuous Consumpt |
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| As of 2004, there were nearly 9 million U.S. households with investable assets of $1 million or more, not counting their homes and tax-advantaged retirement accounts. |
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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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