|
 |
A New Internet Boom |
|
| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
|
|
 |
The Biogenerics Mark |
|
| Everyone is familiar with generic drugs that were once proprietary. As soon as the patent runs out, companies rush in with their version of a popular drug. |
|
|
 |
誘멸뎅�쓽 ��섏깉濡쒖슫��� �뿉�꼫吏� �쐞湲곗뿉 ����븯 |
|
| �슦�겕�씪�씠�굹 �쟾�웳怨� �윭�떆�븘 �젣�옱濡� �씤�빐 �쟾 �꽭怨꾧�� �뿉�꼫吏� �쐞湲곕줈 怨좏넻諛쏄퀬 �엳�떎. 諛붿씠�뱺 ����넻�졊��� �궗�슦�뵒�븘�씪鍮꾩븘�뿉 �썝�쑀 利앹궛�쓣 媛꾩껌�븯�뒗 紐⑥뒿源뚯�� 蹂댁뿬�빞 �뻽�떎. 洹몃윭�굹 �븘吏� 以�鍮꾧�� 異⑸텇�븯吏� �븡�븯�쓬�뿉�룄 諛붿씠�뱺 �뻾�젙遺��뒗 �끃�깋 �뿉�꼫吏� �젙梨낆쓣 媛뺣젰�븯寃� 異붽뎄�븯怨� �엳�떎. �씠 �깉濡쒖슫 �뿉�꼫吏� �쐞湲곗쓽 蹂몄쭏��� 臾댁뾿�씠怨�, �뼢�썑 �쟾留앹�� �뼱�뼸寃� �맆 寃껋씤媛�? |
|
|
 |
[RH] 吏��떇 怨듭쑀瑜� 諛⑺빐�븯�뒗 議곗쭅 |
|
| ��섏뒪�듃�옒�떚吏� 留ㅻ땲吏�癒쇳듃 ����꼸(Strategic Management Journal)��숈뿉 諛쒗몴�맂 �븳 �뿰援ъ뿉 �뵲瑜대㈃, 遺��꽌 梨낆엫�옄�뱾�쓽 �듅�젙�븳 �꽦寃⑹쟻 �듅�꽦, �듅�엳 �옄湲곗븷��� 媛숈�� �굹瑜댁떆�떆利섏씠 �젙蹂댁쓽 諛붾엺吏곹븳 �쓲由꾩쓣 諛⑺빐�븯怨� �엳�떎怨� �븳�떎. |
|
|
 |
�옣�븯以��쓽 寃쎌젣�븰 �젅�떆�뵾 |
|
| 저자 | �옣�븯以� (吏�����씠), 源��씗�젙 (�삷湲댁씠) |
| 출판사 | 遺��궎 |
|
[50]권 
