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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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[GT] 1留� 諛� �뜑 �젙�솗�빐吏��뒗 �옄�씠 |
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| ���遺�遺꾩쓽 �뒪留덊듃 �룿�뿉�뒗 �옄�씠濡쒖뒪肄뷀봽(Gyroscope)媛� �궡�옣�릺�뼱 �엳�뼱 �솕硫댁쓽 諛⑺뼢�쓣 媛먯���븯怨� �솕硫댁씠 �뼱�뵒瑜� �뼢�븯怨� �엳�뒗吏�瑜� �븣�븘�궡吏�留� �궗�떎 洹� �젙�솗�룄�뒗 洹몃떎吏� �넂吏� �븡�떎. �궡鍮꾧쾶�씠�뀡 湲곕뒫�쓣 �궗�슜�븯�뒗 以� �궗�슜�옄媛� �뼢�븯怨� �엳�뒗 諛⑺뼢�쓣 �옒 紐� �굹����궡�뒗 寃쎌슦媛� 醫낆쥌 �엳�뒗�뜲 諛붾줈 �씠�윭�븳 �씠�쑀 �븣臾몄씠�떎. |
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The Worth of Water |
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| 저자 | Gary White �쇅 |
| 출판사 | Portfolio |
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Share the Wealth |
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| Because it is becoming increasingly challenging to protect intellectual property, we��셱e witnessing a complete reversal: Instead of protecting new ideas and proprietary systems, some developers are now making them available to customers, suppliers, and even competitors. |
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Human + Machine |
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| 저자 | Paul R. Daugherty �쇅 |
| 출판사 | Harvard Business Review Press |
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