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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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Essentialism: The Di |
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| 저자 | Greg McKeown |
| 출판사 | Currency |
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Collapse of Distinct |
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| 저자 | Scott McKain |
| 출판사 | Thomas Nelson |
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吏�湲� 誘멸뎅 二쇱떇�떆�옣�뿉�꽌 �씪�뼱�굹怨� �엳�뒗 |
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| �꽭怨꾨뒗 �쁽�옱 �쑀�룞�꽦�씠 �꽆移섍퀬, �떎吏� 湲덈━�뒗 留덉씠�꼫�뒪�씠硫�, �꽭怨� 寃쎌젣�뒗 �뀱�떎�슫 �씠�썑 �떎�떆 鍮꾩긽�븷 �삁�젙�씠�떎. �셿�쟾�엳 �깉濡쒖슫 �꽭����쓽 湲곗닠��� �깮�궛�꽦 �뼢�긽�씠�씪�뒗 �깉濡쒖슫 臾쇨껐�쓣 二쇰룄�븯湲� �떆�옉�뻽�떎. �젙梨낆�� 鍮꾩쫰�땲�뒪��� �냼鍮� �닔�슂瑜� �겕寃� 吏꾩옉�떆�궎怨�, 寃쎌쁺�옄�뱾��� 誘몃옒 �닔�씡�뿉 ����빐 �굺愿��쟻�씠�떎. |
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21st Century Monetar |
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| 저자 | Ben S. Bernanke |
| 출판사 | W. W. Norton & Company |
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