| Until recently, only a tiny fraction of Americans reached their 100th birthdays. Yet, with technologies available today or already in the pipeline, this number has already begun to increase dramatically. For example, in 1990, there were 37,306 Americans who were at least 100 years old. By the year 2010, there will be 131,000. And, by 2050, projections by the U.S. Census Bureau anticipate there being 834,000 centenarians. |
| Most companies rely on about 14 percent of the world萸� population ?the consumers with per capita spending power of $10,000 per year or greater ?to drive their revenues. Unfortunately, for the foreseeable future, growth in the population of affluent developed economies like the U.S., Japan, and the EU will be stagnant or declining. Fortunately, another 1.5 billion consumers will 諛팵erge?over the next five years, representing the largest consumption boom in human history. |
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