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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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Nudge: The Final Edi |
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| 저자 | Richard H. Thaler �쇅 |
| 출판사 | Penguin Books |
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Scaling People: Tact |
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| 저자 | Claire Hughes Johnson |
| 출판사 | Stripe Press |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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�꽭怨꾩쟻�씤 �슫�넚 �젙泥� |
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| 吏�湲덇퉴吏� ���遺�遺꾩쓽 �궗�엺�뱾��� �삤�뒛�궇�쓽 �슫�넚 �떆�뒪�뀥怨� �닔�넚 �씤�봽�씪媛� 援먯뿭�쓣 �쐞�빐 �븞�쟾�븯硫� 鍮좊Ⅴ怨� 寃쎌젣�쟻�씤 吏��썝�쓣 怨꾩냽�빐 �젣怨듯븷 寃껋씠�씪 誘우뼱 �쓽�떖移� �븡怨� �엳�떎. �븯吏�留� 怨쇱뿰 �궗�떎�씪源�? �삤�뒛�궇�쓽 �닔�슜 �뒫�젰��� �씪珥됱쫱諛쒖쓽 �쐞湲곕줈 �솗�옣�릺怨� �엳�떎. �씠寃껋씠 鍮꾩쫰�땲�뒪��� 怨좉컼, 怨듦툒�옄�뿉寃� �뼱�뼡 �쓽誘몄씪源�?
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[358]권 
