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Behind the Cloud |
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| Marc Benioff |
ǻ | Jossey-Bass |
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브랜딩 맹신에서 벗어나기 |
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"브랜딩"은 21세기 가장 중요한 마케팅 역량으로 추앙되어왔다. 하지만 그 약속이 기대에 부응했는가? 브랜딩에 대한 망상으로 인한 부작용은 무엇인가? 과도한 브랜딩 맹신의 폐해와 앞으로 나아가야 할 방법에 대해 모색해보자.
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School Vouchers Will |
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In a country that insists on market-driven free enterprise solutions in virtually every aspect of life, it’s ironic that we continue to allow our schools to operate as state-run monopolies. But an increasing number of Americans are beginning to recognize this irony and want to do something about it. |
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Smart Growth: How to |
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| Whitney Johnson |
ǻ | Harvard Business Review Press |
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The U.S. Economy Kee |
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When a natural disaster practically wipes a major city off the map ?at least temporarily ?it should be expected to have a catastrophic effect on a nation뭩 economy. But although there was a Katrina-induced fourth-quarter lull, there is no question that the economy is once more surging. |
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