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The United States Ha |
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To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they’ll face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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The Balance of Adver |
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The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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Shifting Ideology on |
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Remember the 1960s, when radical students confronted conservative college administrators and faculty with sit-ins and protest marches? Fast-forward to the 21st century. You’ll find much of the same spirit on campuses around the nation. But this time, conservative students are defying and protesting the leftist values and policies of the faculty and administrators. What’s going on here? |
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The Graying Planet R |
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For anyone seeking to understand the future and exploit that knowledge to his or her own advantage, there is no greater truth than the saying, “Demography equals destiny.” |
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느낌 좋은 첫인상 |
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| 발레리 화이트ㆍ앤 데마레이스(역자 : 임정재) |
ǻ | 21세기북스 |
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