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The On-Line Advertis |
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In the golden age of television, companies that wanted to make a major impact created what was called a 뱑oadblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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Nutrition Deferred |
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Today, much of the world remains malnourished, despite the increasing availability of technological solutions to the problem. What we’ve done is defer nutrition for hungry people because of widespread fear of genetically modified foods. |
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The U.S. Economy Kee |
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When a natural disaster practically wipes a major city off the map ?at least temporarily ?it should be expected to have a catastrophic effect on a nation뭩 economy. But although there was a Katrina-induced fourth-quarter lull, there is no question that the economy is once more surging. |
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Massively Multi-Play |
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In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never gone anywhere, and he felt like he was at a dead end. He was so lonely at night he just sat around and played video games. |
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The Age of Watching |
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Back in the early 1990s, a company called Tele-TV tried to launch a new service: television programs delivered over telephone lines. The first problem was that their technology wasn’t ready for prime time. It was still pretty much dream-ware in 1993. |
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