|
 |
[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
|
| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
|
|
 |
Breakneck: China&quo |
|
| 저자 | Dan Wang |
| 출판사 | W. W. Norton & Company |
|
 |
�젏�젏 �뜑 �옄�룞�솕�릺�뒗 吏곸뾽�뱾 |
|
| �옄�룞�솕 �떆���媛� �솢吏� �뿴由ш퀬 �엳�떎. 諛섎났�쟻�씤 �쑁泥대끂�룞�뿉�꽌 �씤吏� �뙋�떒�뿉 �씠瑜대뒗 遺꾩빞源뚯�� �옄�룞�솕�쓽 源껊컻��� �씤媛꾩쓽 �쁺�뿭�쓣 �븯�굹�뵫 �젏�졊�븯怨� �엳�떎. �씠�윭�븳 �옄�룞�솕�뒗 �씪�옄由щ�� 鍮쇱븮湲곕쭔 �븯�뒗 寃껋씪源�? �븘�땲硫� �뜑 留롮�� �깉濡쒖슫 �씪�옄由щ�� 李쎌텧�븷 寃껋씤媛�?
|
|
|
[23]권 
