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롱테일 전략을 재고하라
<br>‘롱테일’ 시장 전략이 올바른 것일까? 고객의 취향에 꼭 맞는 틈새시장 상품이 과연 거대 시장의 히트 상품에 노출된 소비자를 유혹할 수 있을까? 롱테일 이론이 정확하다면, 판매 분포곡선의 ‘꼬리’는 더욱 길고, 두텁고, 시간이 지나면서 더 많은 돈을 벌어들이게 될 것이다. 롱테일은 등장하자마자 엄청난 관심을 받았지만, 현실은 어떠할까? 롱테일 이론의 한계와 트렌드를 살펴보자.
전 세계적인 연령 갈등
끊임없이 변하는 세상에서 세대는 서로 다른 기억과 기대를 안고 마주선다. 기성세대가 지켜온 가치와 청년 세대가 요구하는 미래는 충돌하며 새로운 균열을 만든다. 이 갈등은 한국을 넘어 미국, 유럽, 중국, 일본, 남반구까지 번지며 세계사의 새로운 흐름을 형성하고 있다.
Future Crimes
| Marc Goodman
ǻ | Anchor
What to Do When Ther
| Laura Stack
ǻ | Berrett-Koehler Publishers
Companies Become Sel
As firms develop a peripheral nervous system composed of sensors and a central nervous system with computers that enables the firm to learn, adapt and innovate, we have to ask, “How will those firms be organized and managed to extract the maximum value from these capabilities?”