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Leaders: Myth and Re |
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| 저자 | Stanley McChrystal �쇅 |
| 출판사 | Portfolio |
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�븯�뒛�쓣 �뿬�뒗 誘몃옒: 鍮꾪뻾 �깮�떆, �룄�떆 |
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| �룄�떆 援먰넻�쓽 �샎�옟怨� 吏��뿰�씠 �엫怨꾩젏�뿉 �떎�떎瑜� 吏�湲�, "�쟾湲� �닔吏� �씠李⑸쪠湲�(electric Vertical Take-Off and Landing aircraft, eVTOL)"�뒗 �븯�뒛�쓣 �깉濡쒖슫 �룄濡쒕줈 諛붽씀怨� �엳�떎. �씠 湲곗닠��� �떒�닚�엳 鍮좊Ⅸ �씠�룞 �닔�떒�쓣 �젣怨듯븯�뒗 寃껋씠 �븘�땲�씪, �룄�떆 援ъ“, �궛�뾽 �깮�깭怨�, �깮�솢 諛⑹떇�쓣 �룞�떆�뿉 �옱�꽕怨꾪븯�뒗 "怨듭쨷 援먰넻 �쁺紐�(urban air mobility revolution)"�쓽 �꽌留됱쓣 �븣由ш퀬 �엳�떎. |
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Location-Based Techn |
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| When General Motors introduced OnStar in some of its Cadillac models in 1996, it was pioneering an industry known as location-based services ?or LBS. Because of the existence of global positioning satellites that can triangulate the position of a GPS transmitter anywhere in the world, GM had the idea that roadside assistance and other services could be delivered to drivers in their cars on a subscription basis. |
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�뵒吏��꽭�씠 紐곌퀬 �삩 �솴湲덉떆���, 洹몃━怨� |
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| �삤�뒛�궇 愿꾨ぉ�븷留뚰븳 湲곗닠 寃쎌젣 遺먯�� �쁽�옱�쓽 寃쎌젣媛� �븵�쑝濡� 2040�뀈 �쟾�뿉 �빐寃고빐�빞 �븯�뒗 �뙆愿댁쟻 �뒪�듃�젅�뒪瑜� 誘몃━ �삁怨좏븯怨� �엳�떎. �듅�엳, �씤援� �넻怨�, 湲곗닠 諛� 遺덊룊�벑�씠 �뜑�슧 洹몃젃�떎. 嫄곕���븳 蹂��쁺�쓣 �븵�몢怨� �슦由ш�� 吏곷㈃�븯怨� �엳�뒗 臾몄젣�뱾��� 臾댁뾿�씤媛�? 以묒옣湲곗쟻 �쟾留앹��? |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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