|
|
½º¸¶Æ® ±Û·¡½ºÀÇ °¡Ä¡¸¦ Æ÷ÂøÇÏ´Ù |
|
¡®Áö´ÉÇü ¸ð¹ÙÀÏ ÄÄÇ»Æ᯿¡¼ ¡®±× ±â¼úÀÇ ¶Ç ´Ù¸¥ Àû¿ë ±â¼ú¡¯·Î ¸ðµç °ÍÀÌ À̵¿ÇÏ°í ÀÖµí, ½º¸¶Æ® ±Û·¡½º´Â ¼ö³â ³»¿¡ °¡Àå ¸¹ÀÌ ¾ð±ÞµÉ ±â¼úÀÇ ÇϳªÀÓÀÌ ºÐ¸íÇÏ´Ù. Á¦ÀÛÀÚ, ½Ã½ºÅÛ ÅëÇÕ ¼³°èÀÚ, ÃÖÁ¾ ¼ÒºñÀÚ(End Users)¿¡°Ô °¡Àå Å« ±âȸ¿Í µµÀüÀº ¹«¾ùÀΰ¡? ¾î¶² ÇýÅÃÀÌ Àִ°¡? ´©°¡ ±× ÇýÅÃÀ» µ¶Á¡ÇÏ°Ô µÉ °ÍÀΰ¡? 10³â ³»¿¡ ÀϾ °¡Àå Å« ¿©ÆÄ´Â ¹«¾ùÀϱî? |
|
|
|
Smart Pricing |
|
ÀúÀÚ | Jagmohan Raju, Z. John Zhang |
ÃâÆÇ»ç | Wharton School Publishing |
|
|
The Investor"s |
|
ÀúÀÚ | William J. Bernstein |
ÃâÆÇ»ç | Wiley |
|
|
Power |
|
ÀúÀÚ | Jefferey Pfeffer |
ÃâÆÇ»ç | HarperBusiness |
|
|
The Mesh |
|
ÀúÀÚ | Lisa Gansky |
ÃâÆÇ»ç | Portfolio Hardcover |
|