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"媛�議� 援ъ“"��� "�꽦怨�"�뿉 ����븳 �끉�웳 |
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| 媛�議깆쓽 援ъ“��� 援ъ꽦�씠 諛붾�뚭퀬, �쟾�넻�쟻�씤 媛�議깆쓽 �쓽誘� �삉�븳 蹂��솕�븯怨� �엳�떎. �씠 �깉濡쒖슫 �듃�젋�뱶媛� 湲곗〈 �궗�쉶媛� �뼇�궛�븳 媛곸쥌 臾몄젣瑜� �빐寃고븷 �닔 �엳�쓣源�? 媛�議� 援ъ“��� �꽦怨듭뿉 ����븳 �끉�웳��� �뿬�쟾�엳 吏꾪뻾 以묒씠�떎. �뼱�뼡 二쇱옣�뱾�씠 �슦由� �궗�쉶�뿉 �뜑 �룄����씠 �맆 寃껋씤媛�? |
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The Other Side of In |
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| 저자 | Vijay Govindarajan |
| 출판사 | Harvard Business School Press |
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Tracking the Experts |
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| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. |
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�굹�뒗 臾댁“嫄� �빀寃⑺븯�뒗 怨듬��留� �븳�떎 |
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| 저자 | �씠�쑄洹� |
| 출판사 | 鍮꾩쫰�땲�뒪遺곸뒪 |
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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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