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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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The Patent Litigatio |
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| Patent and copyright protection are included in the U.S. Constitution as a way to safeguard scientific and commercial innovations, as well as books, movies, music and other creative products. But, unlike laws protecting personal property, the copyright and patent laws are supposed to ��쐏romote the progress of science and useful arts.��� |
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�봽濡쒕뒗 寃곌낵濡� 留먰븳�떎 |
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| 저자 | �뀒由� 踰�(�뿭: 源��긽踰� �쇅) |
| 출판사 | �삱由� |
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GETTING MORE |
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| 저자 | Stuart Diamond |
| 출판사 | Crown Business |
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[846]권 
