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How Toyota Became |
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| 저자 | David Magee |
| 출판사 | Portfolio |
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DM 留덉���똿�쓽 �솕�젮�븳 洹��솚 |
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| �냼�뀥 誘몃뵒�뼱쨌�씠硫붿씪쨌�쎒 愿묎퀬媛� �쟾�넻�쟻�씤 �옟吏���� �떊臾맞룸씪�뵒�삤쨌�뀛�젅鍮꾩쟾 愿묎퀬瑜� �������쟻�쑝濡� �뒿寃⑺빐 諛��뼱�궡怨� �엳�뒗 寃껋쿂�읆 蹂댁씤�떎. �븯吏�留� �씠�윭�븳 ���以묒뿉 �삁�긽 諛뽰쓽 �씪�씠 �씪�뼱�굹怨� �엳�떎. 媛��옣 �쟾�넻�쟻 愿묎퀬 留ㅼ껜 以� �븯�굹�씤 DM(Direct Mail)�씠 吏꾪솕瑜� 嫄곕벊�빐 �삤�뒛�궇�쓽 �깉濡쒖슫 �넻�빀 留덉���똿 誘뱀뒪(Mix)�쓽 二� 援ъ꽦�슂�냼媛� �릺怨� �엳�떎. �씠�윭�븳 �듃�젋�뱶�쓽 諛곌꼍��� 臾댁뾿�씪源�? DM��� 怨꾩냽 �쑀吏��맆 寃껋씤媛�? DM�뿉�뒗 �뼱�뼡 湲고쉶 �슂�냼媛� 湲곕떎由ш퀬 �엳�쓣源�? |
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Uncommon Service |
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| 저자 | Frances Frei �쇅 |
| 출판사 | Harvard Business Review Press |
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誘멸뎅 二쇱슂 �룄�떆�쓽 �뇿�눜 |
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| 肄붾줈�굹 諛붿씠�윭�뒪 �뙩�뜲誘뱀쑝濡� 珥됰컻�맂 �썝寃� 洹쇰Т�쓽 �솗���媛� 誘멸뎅 二쇱슂 �룄�떆 �씤援ъ쓽 �씠�룞�뿉 �쁺�뼢�쓣 二쇨퀬 �엳�떎. ����룄�떆�쓽 �샎�옟�븿怨� �넂��� 嫄곗＜鍮�, 蹂댁븞�뿉 ����븳 遺덉떊怨� 寃고빀�릺�뼱 �씠�윭�븳 �뿊�냼�뜑�뒪�뒗 �젏�젏 �뜑 媛��냽�씠 遺숆퀬 �엳�떎. |
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Trade-Off |
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| 저자 | Kevin Maney |
| 출판사 | Broadway Business |
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