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Changing the Channel
| Michael Masterson 외
ǻ | Wiley
The U.S. Economy Kee
When a natural disaster practically wipes a major city off the map ?at least temporarily ?it should be expected to have a catastrophic effect on a nation뭩 economy. But although there was a Katrina-induced fourth-quarter lull, there is no question that the economy is once more surging.
The E-Myth Enterpris
| Michael E. Gerber
ǻ | HarperBusiness
This Is Marketing
| Seth Godin
ǻ | Portfolio
경쟁사의 비밀정보를 합법적으로 탈취하
경쟁자가 무엇을 하고 있는지 파악하고, 자신의 비밀을 지켜내는 일은 사업에서 언제나 중요했다. 제품 수명이 급격히 짧아진 글로벌 디지털 경제 시대에 웹과 기술 기반의 데이터 수집이 가진 힘은 더욱 막강해지고 있다. 이를 위해 필요한 능력은 무엇이며, 어떻게 활용할 수 있을까?