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The Biogenerics Mark |
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Everyone is familiar with generic drugs that were once proprietary. As soon as the patent runs out, companies rush in with their version of a popular drug. |
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Evil Geniuses: The U |
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ÀúÀÚ | Kurt Andersen |
ÃâÆÇ»ç | Random House |
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¹Ì±¹ÀÇ ÀΰøÁö´É ±â¹Ý ¡®Àç»ê¾÷È¡¯ |
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Àα¸ Åë°è·Î º¸´Â °´ë±¹ÀÇ ¹Ì·¡ |
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Àα¸ Åë°èÇп¡ ÀÖ´À Ãß¿î °Ü¿ïÀº ÀÌ¹Ì Àü ¼¼°èÀûÀÎ Çö»óÀÌ µÇ¾ú´Ù. 21¼¼±âÀÇ °æÁ¦, »çȸ, Á¤Ä¡Àû À§±â´Â ´ëü·Î Àα¸ °í·ÉÈ¿Í °¨¼Ò, ±×¸®°í ÀüÅëÀûÀÎ ÇÙ°¡Á· ¼Ò¸êÀÇ ºÎ»ê¹°ÀÌ´Ù. ÀÌ·¯ÇÑ Æ®·»µå¸¦ ÁÖµµÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡? »îÀÇ Áú¿¡ ±× Àǹ̴ ¹«¾ùÀΰ¡? ±¹°¡ÀÇ »ó´ëÀû °æÀï·Â¿¡ ±× Àǹ̴ ¹«¾ùÀΰ¡? |
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The Biggest Bluff |
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ÀúÀÚ | Maria Konnikova |
ÃâÆÇ»ç | Penguin Press |
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