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¹ÙÀÌ¿À Çõ¸íÀº ÇöÀç ¾îµð±îÁö ¿Ô´Â°¡? |
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Áö±Ý ¿ì¸®´Â ´Ù¸®¸¦ Àú´Â »ç¶÷ÀÌ Á¤»óÀûÀ¸·Î °È°í, ½Ã°¢ Àå¾ÖÀÎÀÌ ¼¼»óÀ» º¸°í, û°¢ Àå¾ÖÀÎÀÌ µè´Â »õ·Î¿î ¹ÙÀÌ¿À Çõ¸íÀÇ ±æ·Î µé¾î¼°í ÀÖ´Ù. ÇöÀç ÀÌ·¯ÇÑ Çõ¸íÀº ¾îµð±îÁö ¿ÔÀ¸¸ç, ¹«¾ùÀ» º¸ÀåÇØÁִ°¡? Àΰ£ÀÇ ½Åü¸¦ Àç°ÇÇÏ´Â ¼Ö·ç¼ÇÀÇ ±Þ°ÝÇÑ »ó¾÷È°¡ °Å´ëÇÏ°í dzºÎÇÏ°í ¿±¤ÀûÀÎ ½ÃÀå¿¡ ÀÇÇØ Åº·ÂÀ» ¹Þ°í ÀÖ´Ù. ÀÌ ½ÃÀåÀÇ µ¿·ÂÀº ºÏ¹Ì¿Í EUÀÇ Á¡Á¡ ³ë¼èÇØÁö°í ÀÖ´Â º£À̺ñºÕ ¼¼´ëµéÀÌ´Ù. |
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Where the Money Is |
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Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven"t stopped spending on themselves. Their total spending power per year surpasses $1 trillion, according to American Demographics. |
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Àα⸦ ²ø°í ÀÖ´Â °¡»ó »ç¹«½ÇÀÇ ÇöÀç |
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»ê¾÷Çõ¸íÀÌ ½ÃÀ۵DZâ Àü 18¼¼±â±îÁö¸¸ Çصµ 90%°¡ ³Ñ´Â »ç¶÷µéÀÌ ³ó¾÷¿¡ Á¾»çÇϰųª Áý ¿·¿¡ µþ¸° ¼Ò±Ô¸ð °ø¿¹Á¡¿¡¼ ÀÏÇß´Ù. ¿ì¸®°¡ Àϻ󿡼 ÈçÈ÷ º¼ ¼ö ÀÖ´Â °øÀå, »ç¹«½Ç °Ç¹°, º¹ÇÕ ¼îÇθôÀÇ Áö¹èÀû ¿ªÇÒÀº Àηù ¿ª»ç¸¦ º¼ ¶§ »ó´çÈ÷ ÃÖ±Ù¿¡ ¹ßÀüÇÑ °ÍÀÌ´Ù. º¸´Ù ÃÖ±Ù¿¡´Â ÀÎÅͳÝÀ» ±â¹ÝÀ¸·Î ÇÏ´Â ¿ø°Ý ±Ù¹«°¡ Áõ°¡ÇÏ°í ÀÖ´Ù. ÀÌÁ¦ ¸ðµç ±â¾÷µéÀº ¾ÆÁ÷µµ »ç¹«½Ç ±Ù¹«°¡ Ÿ´çÇÑÁö ÀÚ¹®ÇغÁ¾ß ÇÑ´Ù. ¸¸¾à ±×·¸´Ù¸é, ´©°¡ ±×°÷¿¡¼ ÀÏÇÒ °ÍÀΰ¡? ÃֽŠ¿¬±¸°á°ú¿Í ÇöÀ縦 »ìÆ캸ÀÚ.
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Power |
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ÀúÀÚ | Jefferey Pfeffer |
ÃâÆÇ»ç | HarperBusiness |
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¼Ò¼È ³×Æ®¿öÅ© eÇõ¸í |
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ÀúÀÚ | ¸ÅÆ© ÇÁ·¹ÀÌÀú¤ý¼ö¹ÌÆ®¶ó µÎŸ(¿ªÀÚ: ÃÖ°æÀº) |
ÃâÆÇ»ç | Çà°£ |
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