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[192]권  |
EMPOWERED: Ordinary |  |
| 저자 | Marty Cagan �쇅 | ||
| 출판사 | Wiley | ||
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�씪�쓣 �뻽�쑝硫� �꽦怨쇰�� �궡�씪 | |
| 저자 | 瑜섎옉�룄 | ||
| 출판사 | �뙟�븻�뙆而ㅼ뒪 | ||
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�씠�꽦�쟻�씠怨� �끉由ъ쟻�씤 ����궗湲곌레�쓣 留됱븘�씪 | |
| 21�꽭湲곕뒗 洹� �뼱�뒓 �븣蹂대떎 怨쇳븰 �뿰援ъ뿉 �쓽�븳 寃곗젙�씠 �뜑 留롮씠 �씠猷⑥뼱吏�怨� �엳�떎. �뿉�꼫吏�, 湲고썑 �젙梨�, 蹂닿굔 蹂듭��, 留덉���똿 愿��뻾, �샊��� �닾�옄 寃곗젙 �벑 �슦由щ뒗 �쓽�떇�쟻�쑝濡쒕굹 臾댁쓽�떇�쟻�쑝濡� 湲몄옟�씠 �뿭�븷�쓣 怨쇳븰�뿉寃� �쓽議댄븯怨� �엳�떎. �븯吏�留� ����엻寃뚮룄 �뿬�윭 硫댁뿉�꽌 寃곗젏�씠 諛쒓껄�릺怨� �엳�떎. �씠 臾몄젣瑜� 諛붾줈�옟湲� �쐞�빐 �븷 �닔 �엳�뒗 �씪�씠 臾댁뾿�씪源�? | ||
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以묎뎅�쓽 2010�뀈 �룄�쟾 怨쇱젣 | |
| 理쒓렐 �꽭怨� 寃쎌젣�뒗 80�뀈 留뚯뿉 理쒖븙�쓽 寃쎄린移⑥껜瑜� 寃れ�� �뮘 �떎�떆湲� 異붿쭊�젰�쓣 �뼸湲� �쐞�빐 遺꾪닾�븯怨� �엳�떎. 諛섎㈃ 以묎뎅��� 鍮좊Ⅸ �꽦�옣�쑝濡� �씤�븳 �넻利앹쓣 寃る뒗 以묒씠�떎. 以묎뎅�씠 濡쒖뺄 由щ뜑�떗�쓣 踰쀬뼱�굹 湲�濡쒕쾶 由щ뜑�떗�쓽 �뿭�븷�쓣 �빐�궡�젮硫� �씠�윭�븳 �꽦�옣�넻�쓣 洹밸났�빐�궡�빞 �븳�떎. | ||
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I Spy | |
| Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. | ||
