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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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怨쇱냼�룊媛���� �삤�빐瑜� 諛쏄퀬 �엳�뒗 誘멸뎅 寃� |
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| 理쒓렐�쓽 �샎����뿉�룄 遺덇뎄�븯怨� 誘멸뎅��� �뿬�쟾�엳 �꽭怨꾩뿉�꽌 媛��옣 遺��쑀�븯怨� �뿭�룞�쟻�씤 ���寃쎌젣援��씠�떎. �꽑�깮�뿉 �뵲�씪, 誘멸뎅��� �뿬�쟾�엳 援�誘쇰뱾�뿉寃� 理쒓퀬�쓽 �궣�쓽 吏덉쓣 �젣怨듯븷 �닔 �엳�떎. �쁽�옱 誘멸뎅�쓽 遺�梨� �쐞湲�, 寃쎌젣�꽦�옣, �냼�뱷, 遺�, 遺덊룊�벑�쓽 臾몄젣瑜� �뼱�뼸寃� �빐�꽍�빐�빞 �븷源�? �삤�빐瑜� 諛쏄퀬 �엳�뒗 誘멸뎅 寃쎌젣�쓽 ����젰�쓣 �빐遺��빐蹂댁옄. |
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[RH] �떊猶곕�� �뼥�뼱�쑉由щ뒗 ��섏쓳�떟 吏� |
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| ����꼸 �삤釉� �띁�뒪�꼸�윭�떚 �븻 �냼�뀥 �떥�씠肄쒕줈吏�(Journal of Personality and Social Psychology)�뿉 諛쒗몴�맂 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃, �늻援곌��媛� 吏덈Ц�뿉 ����떟�븯湲� �쟾�뿉 �옞�떆 硫덉톬�쓣 �븣, 洹멸쾬�씠 �떒 紐� 珥덉뿉 遺덇낵�븯�뜑�씪�룄 洹� ����떟��� 利됱떆 ����떟�뻽�쓣 �븣蹂대떎 吏꾩젙�꽦怨� �떊猶곗꽦�씠 �뼥�뼱吏꾨떎怨� �궗�엺�뱾�씠 �씤�떇�븯�뒗 寃껋쑝濡� �굹����궗�떎. |
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Off-Shoring the Back |
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| Let��셲 face it, there��셲 hardly a business topic that��셲 more emotionally charged than off-shoring: the new trend of outsourcing business processes to foreign workers. It is much cheaper to pay people in other countries to do this routine work because they are paid only a small fraction of the salaries that American workers receive. |
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Pass the Pig: Leader |
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| 저자 | Anne Lakusta |
| 출판사 | Leadership by Attraction Publishing |
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[148]권 
