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Convergence Scramble
Despite all the hype of “media convergence” since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. 
Prediction Machines
| Ajay Agrawal 외
ǻ | Harvard Business Review Press
Decoding Greatness:
| Ron Friedman
ǻ | Simon & Schuster
브랜딩 맹신에서 벗어나기
"브랜딩"은 21세기 가장 중요한 마케팅 역량으로 추앙되어왔다. 하지만 그 약속이 기대에 부응했는가? 브랜딩에 대한 망상으로 인한 부작용은 무엇인가? 과도한 브랜딩 맹신의 폐해와 앞으로 나아가야 할 방법에 대해 모색해보자.
This is Not Your Fat
For the past three years, the living room has been the center of the digital gold rush. Consumers have fueled the rush as they upgraded to large-screen TVs, audio systems that promise Dolby “surround sound,” and DVD players that deliver super-crisp images.